Behind the Audio Logo: Xbox
For all you gamers out there, this episode takes a look at the Xbox 360 sonic identity. This is the logo sound that comes up when you start an Xbox 360 device –
Now what I like about this audio logo is that it is very sound effect driven. Textures are added to give it a rich sound. In the game industry, it’s all about immersing yourself in the game, so I think they have gone the ‘sound effect and texture’ route to immerse the listener on startup of the console and prepare them for the experience. So let’s take a look at the textures and methods used in the logo.
There’s a fade in of a synthetic, metal-type pad sound as the visual fades in.
Then there is a soft low hit sound at 0:01 as the X logo lands and hits on the sphere planet shape.
Then you hear the slow melody line that plays through the remainder of the visual.
It’s a very simple melody playing Bb, Eb, and then ending off with a two-note fifth subdivision: Db-F.
There are sound effect whooshes that accompany the spinning of the sphere shape at 0:04. There’s also a slightly higher whoosh sound on the last spin as it lands.
And then finally after the last note in the melody, it ends off with an interface like sounding pad sound. You hear a lot of these interface sounds throughout games, so it’s another great way of hinting to the listener of the immersive field they’re going into.
This is probably only touching the surface of what actually went into the creating of this audio logo. It sounds like many layers of complexity have gone into creating this sound, and they all blur into this great cohesive soundscape when you hear it.
I absolutely love the audio logo for this brand. It sounds modern, unique and intriguing. I would love to hear what you guys think of this logo, and if you hear any other elements, please comment and note them down.
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