Behind the Audio Logo: HBO
Following on from our last blog let’s take a look at another audio logo from another brand – HBO.
HBO’s logo has a very distinctive sound made up of some unique elements –
The audio for this logo is so iconic that HBO has launched a new brand campaign honouring the sound:
Right, so let’s take a closer listen:
At 0:02 you can hear a sort of zip opening sound effect, and this accompanies visual opening effects to the static noise image. This sound mimics that of an old school television set turning on – obviously a great choice for a broadcast channel. The nostalgia element is even stronger now that so many of us watch our media online – which could give this sound an added weight as you remember back to childhood.
Straight after this, you hear a static white noise sample, which you guessed it, accompanies the visual noise. So these two elements together enhance what you’re seeing and hearing. Plus, this sound jumps out and grabs our attention. Much like the television switch effect, the white noise reiterates the broadcast theme.
Then the HBO logo fades in, but very cleverly they haven’t used a sound to accompany this transition change. So it’s sort of giving us a bit of a breather before the end.
Then finally as the HBO text transitions from black to white, and male choir pad sound comes in, with them ‘Aah-ing’ a note together. As the HBO logo ‘tunes in’, you as the viewer are also tuned in to your favourite HBO show.
If you listen very closely you can hear a low synth pad sound under this, probably like an octave lower.
And then all the elements fade out together as the logo text fades out.
So as you can see if might seem like a simple sound initially, but there are actually quite a few elements that have gone into the logo. And I’m only giving my opinion on what I think is included in that logo; there are probably a good couple of other sounds layered in there to improve the overall quality as it’s quite a rich sound overall. I’d recommend taking a couple more listens to this logo and make sure you can hear all these elements.
I hope this has been informative, and hope this gives you some extra ideas along your audio logo path. Catch you in the next audio logo analysis blog article!
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